How The Worst Case Scenario Makes Your Dreams Come True

Anxiety comes from worrying about something bad happening in the future. But what if x happens? Often, we’re not even sure what x is. It’s more like a vague, unspecific fear of some uncertain yet certainly bad thing occurring in the future. So I pose to thee: “Yeah, so what?” What IF the big bad thing really happened?… Continue reading How The Worst Case Scenario Makes Your Dreams Come True

Published
Categorized as life

Top 10 Direct Response Marketing Books

Sadly, I only have a small portion of my marketing library in physical copies. Hence the iPad.

For anyone wanting to immerse themselves in direct marketing, and learn the century-old principles that power virtually all good marketing… here’s a list of shit you need to read/consume. Scientific Advertising and My Life In Advertising – Claude Hopkins, 1923 David Ogilvy, “The King of Madison Avenue” said that “Nobody should have anything to do with… Continue reading Top 10 Direct Response Marketing Books

Published
Categorized as marketing